Joss Whedon's "Marvel's The Avengers (Based on the Novel 'Push' by Sapphire)" would have had to have been an amazing colossal fiasco for it not to be a mega-hit in its opening week. I mean, what other picture has had a whole series of $100 million-plus blockbusters basically working as feature-length trailers for it over the course of the past three years? There's "Iron Man" (2008), "The Incredible Hulk" (2008), "Iron Man 2" (2010), "Thor" (2011), "Captain America: The First Avenger" (2011) -- all of which ("The Hulk" aside, for the moment at least) have their own sequels in the works as part of the "Marvel Cinematic Universe" production deal Marvel and Paramount set up in 2005. And you've got decades of comic books behind the Avengers, too. So, you might say the movie's superpower is that it was "critic proof."
I've always been amused by that term, which it seems to me is most frequently used to signify a movie that people want to see whether it's any good or not. I mean, they hope it's going to be good, but they're not going to take anybody else's word for it but the studio marketers until they see it for themselves. And why not? You can't have a professional taster sample that new Japadog cart for you. That's something you're going to want to wrap your tongue around for your own self: Either seaweed, mayo, fish flakes and miso sauce sound like tempting sausage condiments to you or they don't.
But the response to criticism I don't understand (and the one I wrote about recently in "Avenge me! AVENGE ME!") is the one that assumes every critic/reviewer is looking at a movie with the same set of values ("production values"? "entertainment values"? "aesthetic values"?) as the reader -- or that any differing perceptions amount to the critic/reviewer attempting to negate or spoil the reader's own experience. Yes, of course that's preposterously dumb, not to mention metaphysically absurd, man. ("How can I know what you hear?") But, as we know from perusing the Internet, a surprising number of people think that way, and don't even realize (or care) how imbecilic they're being. The rest of us can only shake our heads and chuckle mock-sadly.

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